This post is for businesses who have a Facebook fanpage. Does your Facebook fanpage look like this?
Then you are in the same boat that I was in up until recently. This is a screenshot of the fanpage of one of my businesses. Until recent, it was just bare. I never got around to putting one up. Then one day I realized how stupid I’ve been for waiting so long to put a cover photo up.
Why? Because this is the first spot potential fans/clients see when they hit your fanpage. Which means it’s your first shot at giving the first impression of your brand.
Is it do or die? No, probably not, but why not use the opportunity to keep a potential client on your fanpage a few seconds longer and show them what your brand is about in less than five seconds?
- If you’re a landscape photographer, upload one of your photos
- A baby photographer? Make a collage of your photos
- Consulting business? Upload branding – you can match it with your website
Either way, it’s important real estate to promote your branding and catch eyes of people who drop by your page. Don’t be stupid like I was leaving it blank for months before realizing I needed a photo there.
Here are some details you need to know about the cover photo:
- The dimensions are 851 pixels wide by 315 pixels tall
- Facebook says if you upload a photo below these dimensions it will be stretched
- It’s recommended you upload an image with a file size less than 100kb for faster upload time
- If you use text in the photo it needs to be less than 20% of the photo. You can read more about that here
And, here are a few cover photo examples for you:
Melissa & Doug
Promoting Valentine’s Day
Brand Camp by Kristen Kalp
Matching the image to the tagline on the photo
Fun cover photo showing her fantastic and fun personality
Have a fanpage? Would love to see your cover photo. Share it in the comments.